If you suffer from pigmentation, don’t worry; you’re not alone. In fact, it’s one of the biggest skin concerns for women around the world.

So, whether you’ve been battling with pigmentation for years, you’ve developed the pregnancy pigmentation (a.k.a. melasma) or you’re hoping to flee to warmer climes this summer to indulge in some sunbathing. Here’s the lowdown after lockdown

What is pigmentation? Your skin gets its colour from a pigment called melanin made by special cells in the skin. An overproduction of melanin either from stress, ageing or the sun can cause melanin to overproduce, in turn leading to clusters appearing on the surface of your skin, called pigmentation.

Yes, it affects most of us. And yes, it’s not just limited to your face. It’s a common skin concern that affects people of all skin types. It can appear in smaller patches, it can cover larger areas, and in rare cases can cover the entire body. Pigmentation happens when your skin produces more melanin (the pigment responsible for giving your skin its colour) than normal. The excess pigment is deposited deep within the skin, giving it a darker look than the skin around it. The risk of pigmentation issues increases with cell ageing and generally affects the areas that are most exposed to the sun over time (face, neck, hands, etc.).

What causes it? We all know the sun plays a big part in the development of pigmentation, but there are many other factors at play. Depending on your skin type, you can be susceptible to different forms of pigmentation. For instance, post-inflammatory pigmentation happens after inflammation of the skin and follows injury or an inflammatory disorder (such as eczema, dermatitis etc.). While it’s a temporary phenomenon, it can be more intense and longer-lasting in darker skin types. For those with fair skin, freckles, which can be attributed to genetic makeup, can darken and increase in number after spending time in the sun.

Unfortunately, it doesn’t stop there, as things like the pill, stress, and even pregnancy can add fuel to the fire. Chloasma (melasma) is when patches of dark pigmentation appear, usually on your face, and this indicates hormonal changes. It is mostly, but not exclusively associated with pregnancy hormones during pregnancy. Chloasma is sometimes called the mask of pregnancy. It is however important to note that in some cases, hyperpigmentation can be a symptom of an underlying medical condition, such as Addison’s disease, so always get check if you’re concerned.

How can it be treated? The good news is, there are ways to treat and reduce the appearance of pigmentation. In all instances, pigmentation conditions need careful management and with our knowledge and help you’re in good hands. We have a daily treatment that is effective at resolving the visible effects of pigmentation,

What about products? When it comes to ingredients, there are a few powerhouse essentials that really can make a difference. So, when it comes to picking the perfect products, we have just what you need the UK’s first ever Superfood formulae’s, safe effective and powerful.

It is all in the composition, nothing else compare’s When it comes to Donkey Milk the benefits are vast, containing vitamins A retinol B1, B2, B6, C, D, E,K proteins ,lipids, ceramides ,omega 3 and 6, lactic acid and trace elements, this amazing composition treat dark spots, pigmentation, wrinkles ,ageing skin, inflammation, uneven skin tone, dark circles, spider veins, stretchmark’s, it exfoliates, absorbs uv rays and promotes the growth of healthy skin cells and repairs damaged skin it is also excellent in the treatment of acne, rosacea, eczema, psoriasis“ it promotes the correct ph of the skin to regain the correct acid mantle and protective barrier.

Retinol: This is one of the most talked-about ingredients of the decade and can be helpful in reducing the appearance of dark pigmentation spots by speeding up natural skin cell turnover. Its naturally occurring in our Donkey milk product so can be used day and night

Smart Ass Super Serum

Vitamin C: Applying a product containing vitamin C can help fade marks of hyperpigmentation for a more even-toned complexion. By using products with both vitamins C and E, you can even your skin tone while enhancing its beautiful brightness.

Super C Vitamin C Spray or our SOS daily repair

Vitamin B 3 Nicotinamide: This powerful skincare ingredient has been clinically proven to reduce the appearance of hyperpigmentation and even skin tone

Smart Ass Mega Moisture

What’s the worst thing you can do for pigmentation? Simply Not giving your skin full protection against sun exposure and environmental damage is the worst thing you can do for pigmentation. We would always recommend protection for the skin is applied daily in all weather conditions

Our daily Hydrating Forget Me Not Cream is a must pop on last after you daily routine and apply as often as required

It’s also important to avoid picking the skin after an injury or if you have acne or eczema etc. as this can also cause the affected area to be susceptible to a pigmentation condition called post-inflammatory pigmentation.