The Smart Choice

Smarter Skincare was born out of my deep love and respect for the power of nature.

It has been a long-standing passion of mine to create a range of safe effective and non-toxic, skincare that delivers on results while achieving long-term benefits. Every single Smartass product is formulated and developed by myself and our team of biochemists and green cosmetic scientists. As we are responsible for every step of the process, you will receive only the very best formulations.

Taking care of your body can help you to feel more confident and beautiful in your own skin, and will help you to embrace your overall uniqueness and wellbeing.

The Smart choice for our health

Over the past decade, I have delved into the significance of gut health and the adverse effects of toxic load on our bodies. Along the way, I have come to understand that beauty products, though marketed with alluring packaging and a heap load of Promises, are not always truthful in their claims. Rather, they often contain harmful chemicals that do more harm than good, especially in regard to the aging process at a cellular level. By relying on synthetic and petrochemicals, the skincare industry fails to provide any benefits to cells and can even accelerate the aging process.

We aim to challenge this prevailing mentality and bring attention to the abundance of pollutants in skin care products and their effects on cell senescence (biological aging) and the environment. Our approach goes beyond simply advocating for ‘natural’ or ‘organic’ ingredients, as we prioritize the contents of the compounds and their potential to benefit cellular health.

Through extensive research and knowledge, we have developed products that prioritize positive impacts on skin health and overall well-being. Furthermore, our work with donkey milk has revealed its medical benefits for various ailments, not just limited to skin conditions

The Smart Choice For Healthy Skin

Have you ever wondered what makes donkey milk so special?

This natural ingredient is packed with benefits that can help with the overall regeneration of the skin. Its rich composition includes high levels of protein, phospholipids, and ceramides, all of which have both soothing and reconstructing properties. This makes it an effective and excellent moisturizer that supports pro-ageing, repairs and protects the skin’s natural barrier, and even has a natural and amazing tensor effect on the skin. It leaves the skin velvety soft, compact, and luminous.

Donkey milk is also loaded with vitamins A, B, C, D, and E, as well as ferulic acid and a host of essential skin-loving minerals. It’s no wonder that it is also excellent in the treatment of acne, rosacea, eczema, and psoriasis. This is thanks to its antibacterial and anti-inflammatory compounds that help to reduce and calm down skin irritation, redness, sunburn, cuts, and abrasions.

Say goodbye to unhealthy skin care products and their potential negative impacts. Our premium organic skin care products feature sought-after donkey milk as a key ingredient. Suitable for all skin types and ages, they help alleviate a variety of skin concerns and conditions. We utilize the finest natural ingredients to create our products, so don’t hesitate to start your skin’s journey to optimal health today.

The Smart Difference

So how does it help the Skin?

The inclusion of trans-retinoic acid and Vitamin A in our skincare products can bolster cellular immunity, increasing both the integrity and efficiency of this process. In addition, lysozyme is a potent substance that can provide bactericidal and antiseptic action, reduce inflammation, and strengthen the natural immune system of the skin. The combination of milk and oils can have a calming effect, as well as promoting healing and cell regeneration, which makes it ideal for treating scars of any age. Furthermore, the natural oils have potent antibacterial, anti-inflammatory, and antioxidant properties, which can accelerate wound healing.

Exfoliating your skin using the natural mineral salts and lactic acid in donkey milk is an excellent means of improving blood circulation, maintaining a radiant and glowing complexion, and eliminating dead skin cells to pave the way for the growth of new ones. Vitamin A can also play an exfoliating role and also stimulate skin renewal.

As we age, free radicals provoke skin aging, but incorporating vitamins and minerals such as vitamin A ferulic acid and vitamin E from donkey milk in your skincare regime can hinder the oxidation of skin cells. The milk also possesses proteins that promote skin elasticity and foster cell membrane regeneration. Vitamin K found in the milk can be helpful in dealing with sunspots, stretch marks, spider veins, and dark circles, whereas vitamin B is an intensely penetrating vitamin and humectant that pulls moisture towards the skin, thereby maintaining hydration

The unique blend of vitamins, minerals, and proteins in donkey milk works wonders for the skin. How smart is that!

The Smart Asses

Have you ever pondered over the origins of our brand name SmartAss? Well, let us enlighten you with a fascinating fact. The scientific name for donkeys is Equus asinus, also commonly known as “Ass” for male and “Jenny” for female. Moreover, donkey milk has the closest composition to human milk and is a hypoallergenic superfood. We think there Kinda Smart !

Our organic donkey milk is sustainably sourced from the rural landscapes of Italy. The vegetation and forage in these areas are supercharged with optimal levels of sunshine, moisture, vitamins, and minerals, which contribute to the milk’s exceptional quality.

Despite its incredible health benefits, donkey milk remains an underrated ingredient in skincare. It’s a well-kept secret that the tiniest amount of donkey milk can do wonders for your complexion. With a bounty of polyunsaturated fatty acids, particularly linoleic acid, no other milk can match the nutritional value of donkey milk. Therefore, using SmartAss skincare products enriched with donkey milk will make your dream of achieving radiant and healthy skin a reality.

At SmartAss, we value our furry friends, especially the amazing free-roaming donkeys that produce our milk. We are committed to taking care of their wellbeing and protecting them, along with their foals, who never leave their mother’s side. Our milk extraction process involves taking only a small amount of milk from the mother daily while balancing the foal’s diet with vegetable flora. Our passion for animal welfare is at the heart of everything we do.

So, if you’re ready to try the wonders of donkey milk for yourself, choose SmartAss. Trust us, you won’t be disappointed!

Donkey Milk

The Smart Way!  Bathing In History

Bathe Like Queen !

It is said that Cleopatra, queen of Egypt, maintained her beauty and the youth of her skin in baths of donkey milk. Poppaea, the wife of the Emperor Nero & The Romans also used donkey milk for its therapeutic properties & skin benefits.

By fusing our organic donkey milk with cutting-edge science, we have created skincare that delivers real results.

With over 6000 years of history behind it, our team of in-house biochemists are reshaping the industry by harnessing the power of Donkey Milk with the latest in green skincare science, creating cutting-edge formulations to unlock your natural glow.

We sustainably source our organic donkey milk from the rural landscape of Italy – where the natural vegetation and forage is supercharged with optimal levels of sunshine, moisture vitamins and minerals after all your healthiest skin needs the healthiest ingredients and with no artificial preservatives, petrochemicals or toxins in sight, what’s not to love!

All our products are small batch & freshly made to unlock your healthiest glow yet.

The Last Word!

From The Bottom Of My heart, "Thank You"  For Being Part Of My Journey!

Our SmartAss adventure is guided by our Infinite Purpose. To create products that work in synergy & harmony with the skin, and also protect our environment! We’re constantly striving to make the world a healthier, greener, and more empowered place. I would also like to say a big “thank you” to everyone who has helped me along the way.  ♥